Welcome to 2011 at Jumbuck – we are looking forward to an exciting one!
There is no doubt 2010 was a challenging year for all involved with Jumbuck, but one from which we emerge quietly excited about the foundations we now have, and the potential to re-establish our position in the global mobile entertainment world. So what is driving this optimism? Let’s take a quick look at what is getting us excited:
- In late December we completed the acquisition of the assets of Insqribe. This brings new skills to Jumbuck, and a technology platform that will accelerate the extension of our mobile communities into the application space (iPhone, Android), and into context and location based services.
- The first of our new mobile web based communities will be formally launched taking us from the world of romance to that of pets – of the furry four legged and related types. Pets are regarded by many as extended family, are things people obsess about, and lend themselves to mobile communities. Our beta release is at www.jmbpets.com – have a look, and send us any comments you have (noting it is designed for a mobile web briowser) – including suggestions on a name.
- We haven’t forgotten our carrier based relationships, and are working with renewed enthusiasm with many existing and new carriers on our new communities and offerings. This includes adding Orange to our carrier list in the UK, extending our reach in Latin America, and opening new doors into Asia-Pacific.
- The organisation has been reshaped and we enter 2011 with renewed focus in key areas with the formal addition of Katherine Rossetti as Marketing Director, Andrew Glen as Product Director, and Ed Young as Chief Information Officer. These appointments complete the new ‘One Jumbuck’ leadership team post transition from the three product based operating entities of a year ago.
- Our first Launchpad investment, myLevel, is progressing well and we expect to bring the first release of this to market in March. This will start within the Facebook environment and migrate to our broader mobile communities as it builds momentum.
- And lets not forget we have been busy upgrading our existing romance properties to be competitive in a D2C world – and this program continues to enhance the revenue generating capacity of these established communities.
From our efforts last year we now have the foundations in place and we are committed to deliver on our mission of managing and monetising mobile entertainment communities globally. I look forward to keeping you updated as the year unfolds.